Not known Details About Instagram Tips


Crucial Instagram Stats You Need To Know For 2020


Instagram turns a big 10 years in 2020 and it's safe to say that the social networking app has actually altered numerous lives during its presence. The visual-centric platform that began as a photo-posting app has turned into a source of income for developers and a brand-new sales channel for services.

Instagram has actually been able to preserve its user base fairly consistently over the last year. In 2019, the portion of US grownups who utilize Instagram increased from 35% to 37% and the active reported users have actually held consistent around 1 billion individuals.

Understanding platform-specific data help you much better comprehend how to set up your Instagram method. Based on this information and 2020 social trends, you'll be prepared with a clearer picture of what's to come.

Click through the anchor links listed below to access the classifications of statistics you're most thinking about.


Instagram user stats


Age & gender

Compared to Facebook, Instagram is a network of more youthful users. According to View Publisher Site Statista, over half of the global Instagram user population is younger than 34 years old. It's the 2nd most favored app after Snapchat for teenagers in the US.

The 18-- 24 year old age group is the biggest of the demographics. In general, there's a mostly even divided between the genders with 51% woman and 49% male.


Since Instagram has actually been around for nearly a decade and has actually become significantly influential, it boasts a worldwide user audience. The highest concentration of users remains in the United States at 116 million users. Next, is India at 73 million users and Brazil at 72 million users. In the next few years, the global user market will soon surpass the US user base. This suggests there's a lot of opportunities for worldwide brands to market to their consumers.

Instagram usage stats

Now that you understand who uses Instagram, it's time to check out how they utilize the network. Use statistics assist you understand what actions individuals on the platform are taking and which part of the marketing funnel to put them in. If users visit only once a month, then it's not worth it to devote much time to Her Latest Blog that network.

As these statistics show, Instagram presents a substantial opportunity for brand names.

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How frequently Instagram is utilized

About six in 10 Instagram users log in a minimum of daily. It's the 2nd most visited social media site for everyday use after Facebook. Twenty-one percent of users log in weekly and 16% log in less often than that.

Instagram's usage has actually increased since 2013 however the growth has actually lessened. Between 2019 and 2019, the variety of United States grownups who utilize the platform just grew two portion points from 35%.

Instagram users spend nearly as much time on the platform as Facebook users. They search for an average of 53 minutes per day versus Facebook's 58 minutes daily. Time invested in a social media network is a strong sign of an engaging platform. And engaged users are most likely to be interested in your brand's content. Combined with the daily login stats, Instagram's user base is only projected to grow.

Active users

It's forecasted that the number of Instagram users in the US will reach 125.5 million active users by 2023. The network surpassed the 1 billion monthly active user mark in June 2018.

Instagram users with the most followers

Besides Instagram's own account, several celebrities utilize the platform. Surprisingly, Beyonce does not currently clear the leading five of popular users. The accounts with the greatest number of fans include Cristiano Ronaldo at 1967.68 million followers, Ariana Grande at 171.5 million and The Rock with 171.5 million followers.

How brands use Instagram

When 90% of accounts follow a minimum of one business on Instagram, it goes without saying that brands want in on the marketing action, too. The platform's users aren't tired out by brand existence either. According to a survey, 78% say that they see brand names on Instagram as popular, 77% as imaginative, 76% as entertaining and 72% as devoted to constructing community.

Instagram has become known as an ideal fit for e-commerce marketing. The platform is typically used as the discovery portion of the sales funnel. Eighty-three percent of Instagram users find brand-new services and products on the platform.

Dealing with influencers

Influencer marketing is its own market now with individuals counting on it as their sole income. With a prepared influencer method or project, you can likewise benefit from this trend.

By sector, the top 3 markets working with Instagram influencers include 91% of high-end brands, 84% of sports clothes and 83% of beauty brands.

According to surveyed online marketers, 89% showed that Instagram was the most crucial social media channel for influencer marketing.The Instagram influencer market has not been filled yet, which is an encouraging indication for brand names who still want to attempt the technique out.


As brands continue advertising on Instagram, parent company Facebook will rely more heavily on its marketing dollars. By the end of 2020, Instagram ad earnings is predicted to be at 30% of the whole company's advertisement profits.

Since of increased engagement with Stories, advertisers are investing more cash on Instagram. Compared to Facebook, advertisement costs on Instagram is 23% higher, according to an internal study.

One in three Instagram posts which contained the hashtag #ad were Story posts. With the new Creator type account, 2020 might see a change in how sponsored material is shown and analyzed.

This is interesting since it implies that there are some unbelievable growth chances readily available for marketers on Stories. Instagram likewise recently added the top quality partnership tag to IGTV, so a brand-new content type might quickly turn up in influencer advertising chances.


It's become more and more typical for brand names to decide on social and political issues. While a risky relocation, it can be fulfilling in a manner that reinforces a brand's image.

According to our report on brand names producing change, 70% of customers desire brands to decide on social issues and 66% of them who desire brand names to decide on social networks state it's due to the fact that they believe that brand names can create genuine modification.

When brand names do decide, 36% of consumers say they'll purchase more from a business. Naturally, you do not want to simply pick any concern to decide on. Forty-three percent of consumers want brand names to take a stand when it affects the business straight and 38% desire it when it associates with the brand name's worths.

Instagram features statistics

Now that Instagram Stories has been around for a few years, it's more clear how brand names and users are purchasing them. Stories has actually ended up being an integral part of the app as well as the development of the Shopping function. New to the scene is IGTV, a function to watch on in 2020.


The Snapchat feature clone has ended up being a popular function with a popular space at the really top of the app. According to Instagram, over 500 million accounts utilize Instagram Stories every day.

This use has far surpassed Snapchat's own 190 million total day-to-day users stats.


The Shopping and checkout function is reasonably new to Instagram. Without leaving the app, users can now look for products, add to a shopping bag and checkout.

Shopping is a strong function that will definitely end up being much more established in the future. After seeing a product or service on Instagram, 79% looked for more details, 37% went to the retailer and 46% bought.

Selling on Instagram is a valuable function for brands who sell products. It's yet another sales channel for brand names to pull consumers in. When 65% of consumers check out the brand name's website or app after seeing a product, it makes Instagram a a lot more effective marketing tool. To completely make the most of selling, add call-to-action links directly in Stories or ads that you run. Item tags on Instagram will also improve the shopping experience for users.

Instagram material patterns

Knowing average engagement rates and patterns help online marketers plan their future Instagram technique. If, for example, videos were starting to become more appealing, then marketers would purchase more video production.

Engagement rates

At a typical of 1.60% engagement rate, brand names with the highest engagement rates consist of college at 3.96%, nonprofits at 2.40% and sports teams at 2.40%.

Finest time to post

We performed our own research study on the best time to post on Instagram:

Developing the very best Instagram user experience

This is more of a prediction than a statistic. With Instagram's latest financial investments in off-feed functions, like IGTV, Stories, the Explore page and Shopping, the common pattern here is to make the user experience all-encompassing. Why leave the app when you could watch a TV episode, purchase your favorite makeup brush and find a new shoe style all in one go? The important things to focus on for marketers in 2020 will be to keep an eye on Instagram's feature development, which will help you determine the next huge investment on the platform.

Act on these Instagram stats

Now that you're equipped with fresh 2020 Instagram stats, it's time to build up your brand-new year marketing method.